AIR JORDAN: XX8

When I interned at AKQA, the first brand I worked on was Air Jordan. For a diehard hoops-head, it was a dream come true. (Next on my bucket-list: And1.)

On December 3, 2012, the new Air Jordan XX8 was unveiled exclusively to media influencers in NYC. We sent out the invitation to these 50 influencers around the world without disclosing the reason for the event.

Inside the invitation was a UV flashlight and a poster with the event details printed in UV ink, leaving the bloggers and their followers to guess what Jordan was up to. 

NOTE: We worked on this project, supporting ACDs and overall lovely people, LP Riel and Kristina Altepeter.

We got love from Hypebeast, High Snobiety, Sole Collector, Freshness Mag, Kicks on Fire, and many others.
 

Agency: AKQA SF