When two different chemical properties collide, they can create something greater than the sum of their parts. Chemistry is at the heart of Dow, and to lead the biggest re-brand in their history, we decided to tell real stories about IRL chemical reactions and the way they enrich the lives of all of us. We called it Seek Together.
The first batch of short docs tell very different stories that share the same heart. One is about saving what is often wasted. The next is about creating a product as unique as the person who uses it. And the third, my favorite, is about how we see the people we meet and how we see ourselves.
Executive Creative Director: Olivier Peyre
Creative Director: Said Fayad
Directors: The Chartrands