SILK: REUNITE THE RIVER

The Colorado River is drying up at a ridiculous rate. And to draw attention to this, we created Reunite the River. 

People care about stuff. We know this. But what they really care about is letting people know they care about stuff on social media. So we created a socially-powered experience that invites people to turn their social networks into river networks that grow as you share on social media, with the real-world goal of reuniting the Colorado River with the Gulf of California. 

To date, Reunite the River has been responsible for 2.3 Million (Million!) gallons of water being pumped back into the Colorado River. That seems like a lot.

Get involved at reunitetheriver.com

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AGENCY: EVB