THE WHITNEY MUSEUM OF ART: UNPACKING IN THE MEATPACKING & THE FINAL BIENNIAL
I was part of the small team that won Grey NY the Whitney Museum business.
Here are a couple of my favorite Whitney one-offs.
We were tasked with announcing that the Whitney was moving from its old Upper East Side haunts to the exciting Meatpacking District Downtown. Our solution? The Bubble Wrapped Billboard. It went up by the High Line just prior to the Whitney's grand opening.
We also were assigned to publicize the final Biennial — The Whitney's flagship show — in its original uptown building. Inspired by the neon signs that litter the city, we found some surprising symmetry between the words "Final" and "Biennial". That work can be found at the bottom of the page.
