‘SOMOS LIMITLESS’

When you cross borders and break barriers, cultures mix and new magic is made. Don’t believe me? Look at the new generation of Latin stars that see cultural fluidity as a superpower not a weakness. 
‘Somos Limitless’ is a delirious anthem about the joy of showing up authentically and embracing your multi-cultural identity, featuring six rising Latin artists with totally different sounds, styles, and vibes. 



It was an honor to watch these six young legends work and create everything from the lyrics to the track — which was produced by the iconic Sky Rompiendo (Google him) — to the styling to the video we shot in Miami, directed by the great Kristian Mercado.



We got press on relevant sites like Remezcla, Mitu, HOLA!, iHeart, and many more. And the video racked up 20m+ views and 55m media impressions (whatever that means) and MOST IMPORTANTLY, an it was rated as ‘Pass’ not ‘Trash’ by these YouTube reviewers. 😅

Music Video

TEASERS/SPOTS

REELS REMIXES

By utilizing the newly-launched Remix function on Reels, we invited folks to add their own verses, and I was legitimately surprised just how many people did and how good the verses were. Here is just a few of them.

The Looks 💅

The Crew:
Head of Creative, IG: Sue Anderson
CD: Enrique Mosqueda
AD: LP Riel
Director: Kristian Mercado Figueroa