‘My People My Power’

When I think about being a Latino, I think of the way our community comes together to lift each other up. Our collective spirit, our togetherness with deep, unbreakable roots.

To celebrate Latinx Heritage Month, we aimed to capture as much of that as we could, through the intertwined voices of three incredible poets. Shot by Kristian Mercado in New York, México, and the Dominican Republic, the films racked up well over 5 million views, sparked a lot of conversation, and crucially, showed our users that Latin voices are an essential part of our world. (Plus, they feature a few shots of my aubelita, who is the 💫 of my family).

Anthem

Individual Poems

The Crew:
Head of Creative, Facebook: Sue Anderson
CDs: Jose Luis Martinez, Jan Jaworski
AD: Esteban Izquierdo
CW: Naz Nazli
Directed by Kristian Mercado