L'OREAL USA: SIGNS OF PRIDE

Every year, millions of people around the world march for Pride. They all come for different reasons — some for themselves, others for loved ones, friends, children, and everything else in between. To celebrate NYC Pride, we connected four members of Out @ L'Oréal USA with four exciting, rising LGBTQ+ artists to work on Pride signs that would show the world just what compelled them to march.

First, we captured their creative process, telling their stories and documenting their connection. Then, we hit the Pride March, chronicling their inspiring presence at the parade as the signs were carried by hundreds of L'Oréal employees, their friends, and random parade goers.

This was a huge passion project for me and being there and watching it come to life was easily one of the most special professional moments I've had in my life. The feedback has been incredible and getting to help tell these incredibly talented people's stories has been amazing.  😭🙏🏽

You might have seen it in Makeup, The Drum, Global Cosmetics, BestAdsOnTV, or a bunch of other places.

2018 Shorty Award shortlist.

The Crew:
ECD: Olivier Peyre
CD: Ian Grody
AD: Dan Ashley